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Pay Per Click Search Marketing for Auto-Glass
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| As in many industries, marketing for Auto-Glass is a challenge. Advertising costs are rising and customer's attention is shifted from traditional media to the internet. Pay-Per-Click advertising allows you to reach these people effectively. Can you leverage PPC to reach this market? |
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Pay Per Click Management for Auto Glass: Your Customers ARE Searching Right Now
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Potential customers in Auto-Glass are using search, whether you like it or not. You may have a reputation in the industry, but tens of thousands of peole turn to Pay-Per-Click advertising when searching for people to do business with related to Auto-Glass. |
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Leveraging Pay-Per-Click to be Found on Page 1 is Critical
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Studies have shown that 93% of people do not look past the first page of search results when they search on Google, Yahoo and MSN. If they do not find what they want, they simply do another search or give up completely. The engines allow advertisers to bid on Pay-Per-Click listings that feature them at the top of the listings. Being found on the second page will only get you 7% of searchers; page three sees only 1%. When they search, they are searching with something specific in mind. If they do not see those results, they will either conduct another search or will stop searching altogether. The listings that do appear on the first page will receive 93% of the clicks from the searchers. |
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Pay-Per-Click Features You at the Top
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| With hundreds of thousands - or even millions - of competing pages in search marketing you need to be at the top to be seen - at a minimum, on the first three pages. With PPC advertising you appear ahead of established and new competitors with ease.The engines now sell the top featured listings as pay-per-click ads. These advertisements literally place you ahead of millions of other results and you only pay if the searcher clicks on your listing!You decide what keywords to be found for and which pages on your site will be shown. You decide what the public sees and doesn't see when they click your link. You help these people find you. |
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Successful PPC Campaigns need Expert Pay Per Click Management
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| Do you think your PPC bid management strategies are working? If you said "what strategies" you are in the right place. But seriously, most companies are scrambling to keep up, leaving most of the profits on the table. Did you know most campaigns contain at least 40% waste? A campaign with a budget of $20,000 can be throwing away $8,000 every month - $96,000 every year - on keywords that do not drive sales or leads. The problem is either you do not have enough keywords and are missing those that drive inexpensive conversions, you have too many keywords and do not know which are wasteful, or have a reasonable number of keywords but are unable to track and optimize the spend. Suppose we identified and cut that $8,000 in waste. That's $96,000 to the bottom line. But what if we put that $8,000 back into the campaign and spent it on the right keywords. You could increase your sales by 66% for the same monthly spend! We've spoken with tens of thousands of companies using search. We've compiled the data and are providing it to you, to help you make an informed decision: |
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Is Managed Pay Per Click Right for Your Company?
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If you are interested in learning more, please call us or complete the short form below. We will happily discuss your current campaign (if any) and see whether we can help you improve your results from pay per click. While you are here, we invite you to register to receive our newsletter. Its a great tool for clients, prospetive clients and do-it-yourself campaign managers who are looking for additional insight into search and industry trends. |
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