Potential customers in VAR-Services are using search, whether you like it or not.  You may have a reputation in the industry, but tens of thousands of peole turn to Pay-Per-Click advertising when searching for people to do business with related to VAR-Services.

The typical searcher is creating more specific searches and 93% of them only review the search results on page 1.  Just 7% of searchers will look at page 2, and only 1% will get as far as page 3.  Unless you show on the first page, you will miss the mark.  Pay-Per-Click advertising helps you reach your market where they are looking - on page 1.

Your potential customers are overwhelmed with information and are busier than ever.  They do not have time to dig deep through search results in the engines.  They've learned how to use search and how to review pay-per-click ads more efficiently,  Information seekers often look at natural listings, while buyers tend towards the Pay-Per-Click listings.

Many keywords now return 10,000,000 "relevant" pages - or more.  With most searchers looking at just the first page of results, you need to be found on top.  Pay-Per-Click advertising puts you at the top of the engines.

With PPC advertising, pay-per-click lets you decide which keywords to be found for and what message should be shown in the search engine.  You only pay for the clicks and not for the impressions (the mere display of the listing). 

Comparing PPC clicks to a prequalification step, it quickly becomes apparent that these prequalified clicks are more valuable and can be extremely cost efficient.  Remember - people who search and click are your best prospects - they are searching for what you offer.

Do you think your PPC bid management strategies are working?  If you said "what strategies" you are in the right place.  But seriously, most companies are scrambling to keep up, leaving most of the profits on the table.

Successful pay per click requires expert management.  Every click costs you money, and every click must be accountable.  Unless you are tracking and optimizing on a real time basis, you are literally clicking money down the drain.

We've spoken with tens of thousands of companies using search.  We've compiled the data and are providing it to you, to help you make an informed decision:

We're inviting you to call us or complete the shoft form below to see if expert pay per click management is right for you and your company.  There is no cost or obligation; we will discuss your current campaign (if you have one), the challenges you face, and solutions we may offer.  If we can't help you, we'll be up front and let you know that as well..

While you are here, we invite you to register to receive our newsletter.  Its a great tool for clients, prospetive clients and do-it-yourself campaign managers who are looking for additional insight into search and industry trends.