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Pay-Per-Click Marketing for Networking-Making-Contacts-
Networking-Making-Contacts- is as challenging as ever.  Growing your business is more difficult while your competition is marketing aggressively online and offline.  Pay-Per-Click advertising allows companies to advertise on top of search, ahead of millions of competing web pages.  The costs of doing business online are climbing.  With your best customers searching online, will you be found where they are looking?


Advertising for Networking (Making Contacts): Your Customers ARE Searching Right Now

Potential customers in Networking-Making-Contacts- are using search, whether you like it or not.  You may have a reputation in the industry, but tens of thousands of peole turn to Pay-Per-Click advertising when searching for people to do business with related to Networking-Making-Contacts-.



Pay Per Click Places You Where Your Customers Look: Page 1

Recent studies have shown that most searchers are now looking at just the first page of search results on Google and Yahoo.  Pay-Per-Click advertising allows you to feature your company on that first page with the keywords you want.  Fewer than 7% are looking at page two and beyond.  They have less time to spend on search, and do not have the patience to dig through search results.  Using PPC advertising to get your message in front of them is the key..

Your potential customers are overwhelmed with information and are busier than ever.  They do not have time to dig deep through search results in the engines.  They've learned how to use search and how to review pay-per-click ads more efficiently,  Information seekers often look at natural listings, while buyers tend towards the Pay-Per-Click listings.



Pay-Per-Click Features You at the Top
With hundreds of thousands - or even millions - of competing pages in search marketing you need to be at the top to be seen - at a minimum, on the first three pages.  With PPC advertising you appear ahead of established and new competitors with ease.With Pay Per Click you only pay when people click on your listings.  The display of your ad (also called an impression) is free.  You bid against other advertisers and, in simple terms, the highest bidder gets rank first, the second highest is second, and so on (the actual ranking is based on a complex formula, but this demonstrates the general compcept).

These listings receive approximately 40% of all clicks; when looking at clicks that lead to a transaction (a purchase or lead) that number climbs significantly.  More importantly, the people searching and clicking are your best prospects - they are proactively searching for what you offer.



Successful PPC Campaigns need Expert Pay Per Click Management
Do you think your PPC bid management strategies are working?  If you said "what strategies" you are in the right place.  But seriously, most companies are scrambling to keep up, leaving most of the profits on the table.

Our experienced ppc bid management teams work hard for you, driving you the best traffic at the best rates.  Do you stop ask yourself: should you be #1 in PPC?  Do you know when #4 is more profitable?  How about rank #3? 

The right answer is not magic or guesswork; it comes down to hard numbers and mathematical modeling.  Our systems, which have been managing PPC accounts and bids for over six years are able to track visitor behavior, attach value to their actions and optimize the campaign to produce maximum results.

Pay per click management is difficult... that is why so companies craving success speak with us about search.  Consider:



Is Managed Pay Per Click Right for Your Company?

If you are interested in learning more, please call us or complete the short form below.  We will happily discuss your current campaign (if any) and see whether we can help you improve your results from pay per click.

While you are here, we invite you to register to receive our newsletter.  Its a great tool for clients, prospetive clients and do-it-yourself campaign managers who are looking for additional insight into search and industry trends.




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