Potential customers in Interactive-Voice-Response are using search, whether you like it or not.  You may have a reputation in the industry, but tens of thousands of peole turn to Pay-Per-Click advertising when searching for people to do business with related to Interactive-Voice-Response.

Recent studies have shown that most searchers are now looking at just the first page of search results on Google and Yahoo.  Pay-Per-Click advertising allows you to feature your company on that first page with the keywords you want.  Fewer than 7% are looking at page two and beyond.  They have less time to spend on search, and do not have the patience to dig through search results.  Using PPC advertising to get your message in front of them is the key..

This raises a critical issue: you must be seen to be found; you must be found to get the clicks; you must get the clicks to secure new business.  Identifying the right keywords and listing them in a managed pay-per-click campaign is essential to driving revenue and achieving a solid ROI.

With so much competition and so much riding on search, experienced Pay Per Click management can help you succeed online.  Today, your competition is actively bidding on keywords, driving up prices, and grabbing market share.  Without professional PPC management, you are literally throwing money at search, hoping to win the game.

Did you know most campaigns contain at least 40% waste?  A campaign with a budget of $20,000 can be throwing away $8,000 every month - $96,000 every year - on keywords that do not drive sales or leads.  The problem is either you do not have enough keywords and are missing those that drive inexpensive conversions, you have too many keywords and do not know which are wasteful, or have a reasonable number of keywords but are unable to track and optimize the spend.

Suppose we identified and cut that $8,000 in waste.  That's $96,000 to the bottom line.

But what if we put that $8,000 back into the campaign and spent it on the right keywords.  You could increase your sales by 66% for the same monthly spend!

We've spoken with tens of thousands of companies using search.  We've compiled the data and are providing it to you, to help you make an informed decision:

Lets talk and see whether a managed pay per click campaign is right for you. Different companies have different needs and goals; we can help you evaluate your current campaigns and see if there is room for improvement.

While you are here, we invite you to register to receive our newsletter.  Its a great tool for clients, prospetive clients and do-it-yourself campaign managers who are looking for additional insight into search and industry trends.