Your prospects are using Google and Yahoo to find companies to work with.  The Pay Per Click listings identify sponsors who offer the products and services they seek.  So what should you do?  Internet Advertising for Paper Shreader.

Marketing has changed radically over the last five years.  Unlike other forms of advertising, Pay Per Click Advertising allows interested prospects find youwhen they decide they need you.

Studies have shown that 93% of people do not look past the first page of search results when they search on Google, Yahoo and MSN.  If they do not find what they want, they simply do another search or give up completely.  The engines allow advertisers to bid on Pay-Per-Click listings that feature them at the top of the listings.  Being found on the second page will only get you 7% of searchers; page three sees only 1%.

When they search, they are searching with something specific in mind.  If they do not see those results, they will either conduct another search or will stop searching altogether.  The listings that do appear on the first page will receive 93% of the clicks from the searchers.

Pay Per Click lets you jump ahead of millions of competing listings quickly.  The search engines all use Pay-Per-Click as their primary advertising model.  With Pay-Per-Click (PPC) you advertise with the search engines.  You select the keywords you want to be found for and Google and Yahoo will feature you above millions.

These listings receive approximately 40% of all clicks; when looking at clicks that lead to a transaction (a purchase or lead) that number climbs significantly.  More importantly, the people searching and clicking are your best prospects - they are proactively searching for what you offer.

With more than 700,000 companies competing in pay-per-click adveritising how can you compete effectively?  Most companies simply try it and test, often spending $5,000 to $500,000, managed by one person in their office who lacks the toolsets, knowledge and automation to truly maximize your advertising dollars.

Do you think your PPC bid management strategies are working?  If you said "what strategies" you are in the right place.  But seriously, most companies are scrambling to keep up, leaving most of the profits on the table.

Successful pay per click requires expert management.  Every click costs you money, and every click must be accountable.  Unless you are tracking and optimizing on a real time basis, you are literally clicking money down the drain.

Keep in mind, pay per click management is a daunting task for companies that do-it-themselves or look to a general agency to manage their campaigns.  Consider this:

Lets talk and see whether a managed pay per click campaign is right for you. Different companies have different needs and goals; we can help you evaluate your current campaigns and see if there is room for improvement.

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