Your prospects are using Google and Yahoo to find companies to work with.  The Pay Per Click listings identify sponsors who offer the products and services they seek.  So what should you do?  Advertising for Headsets.

Marketing has changed radically over the last five years.  Unlike other forms of advertising, Pay Per Click Advertising allows interested prospects find youwhen they decide they need you.

Studies have shown that 93% of people do not look past the first page of search results when they search on Google, Yahoo and MSN.  If they do not find what they want, they simply do another search or give up completely.  The engines allow advertisers to bid on Pay-Per-Click listings that feature them at the top of the listings.  Being found on the second page will only get you 7% of searchers; page three sees only 1%.

This raises a critical issue: you must be seen to be found; you must be found to get the clicks; you must get the clicks to secure new business.  Identifying the right keywords and listing them in a managed pay-per-click campaign is essential to driving revenue and achieving a solid ROI.

Pay Per Click lets you jump ahead of millions of competing listings quickly.  The search engines all use Pay-Per-Click as their primary advertising model.  With Pay-Per-Click (PPC) you advertise with the search engines.  You select the keywords you want to be found for and Google and Yahoo will feature you above millions.

With more than 700,000 companies competing in pay-per-click adveritising how can you compete effectively?  Most companies simply try it and test, often spending $5,000 to $500,000, managed by one person in their office who lacks the toolsets, knowledge and automation to truly maximize your advertising dollars.

Did you know most campaigns contain at least 40% waste?  A campaign with a budget of $20,000 can be throwing away $8,000 every month - $96,000 every year - on keywords that do not drive sales or leads.  The problem is either you do not have enough keywords and are missing those that drive inexpensive conversions, you have too many keywords and do not know which are wasteful, or have a reasonable number of keywords but are unable to track and optimize the spend.

Suppose we identified and cut that $8,000 in waste.  That's $96,000 to the bottom line.

But what if we put that $8,000 back into the campaign and spent it on the right keywords.  You could increase your sales by 66% for the same monthly spend!

Keep in mind, pay per click management is a daunting task for companies that do-it-themselves or look to a general agency to manage their campaigns.  Consider this:

If you are interested in learning more, please call us or complete the short form below.  We will happily discuss your current campaign (if any) and see whether we can help you improve your results from pay per click.

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