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Pay-Per-Click Marketing for Auto-Dealer
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| Auto-Dealer is as challenging as ever. Growing your business is more difficult while your competition is marketing aggressively online and offline. Pay-Per-Click advertising allows companies to advertise on top of search, ahead of millions of competing web pages. The costs of doing business online are climbing. With your best customers searching online, will you be found where they are looking? |
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Search Engine Marketing for Auto Dealer: Are You Found Where They Are Searching?
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Your prospects are using Google and Yahoo to find companies to work with. The Pay Per Click listings identify sponsors who offer the products and services they seek. So what should you do? Search Engine Marketing for Auto Dealer. Marketing has changed radically over the last five years. Unlike other forms of advertising, Pay Per Click Advertising allows interested prospects find youwhen they decide they need you. |
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Pay Per Click Places You Where Your Customers Look: Page 1
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Recent studies have shown that most searchers are now looking at just the first page of search results on Google and Yahoo. Pay-Per-Click advertising allows you to feature your company on that first page with the keywords you want. Fewer than 7% are looking at page two and beyond. They have less time to spend on search, and do not have the patience to dig through search results. Using PPC advertising to get your message in front of them is the key.. When they search, they are searching with something specific in mind. If they do not see those results, they will either conduct another search or will stop searching altogether. The listings that do appear on the first page will receive 93% of the clicks from the searchers. |
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Pay-Per-Click Features You at the Top
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| With hundreds of thousands - or even millions - of competing pages in search marketing you need to be at the top to be seen - at a minimum, on the first three pages. With PPC advertising you appear ahead of established and new competitors with ease.With Pay Per Click you only pay when people click on your listings. The display of your ad (also called an impression) is free. You bid against other advertisers and, in simple terms, the highest bidder gets rank first, the second highest is second, and so on (the actual ranking is based on a complex formula, but this demonstrates the general compcept). These listings receive approximately 40% of all clicks; when looking at clicks that lead to a transaction (a purchase or lead) that number climbs significantly. More importantly, the people searching and clicking are your best prospects - they are proactively searching for what you offer. |
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Successful PPC Campaigns need Expert Pay Per Click Management
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| Do you think your PPC bid management strategies are working? If you said "what strategies" you are in the right place. But seriously, most companies are scrambling to keep up, leaving most of the profits on the table. Do you think your PPC bid management strategies are working? If you said "what strategies" you are in the right place. But seriously, most companies are scrambling to keep up, leaving most of the profits on the table. Successful pay per click requires expert management. Every click costs you money, and every click must be accountable. Unless you are tracking and optimizing on a real time basis, you are literally clicking money down the drain. Pay per click management is difficult... that is why so companies craving success speak with us about search. Consider: |
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Is Managed Pay Per Click Right for Your Company?
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If you are interested in learning more, please call us or complete the short form below. We will happily discuss your current campaign (if any) and see whether we can help you improve your results from pay per click. While you are here, we invite you to register to receive our newsletter. Its a great tool for clients, prospetive clients and do-it-yourself campaign managers who are looking for additional insight into search and industry trends. |
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