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Mission Statement
The Direct Response Group ("DRG") is dedicated to driving targeted traffic to it's customers' doorsteps. Imagine an online advertising campaign where literally everything you do makes you money. Your website becomes a profit machine. Our unique marketing services - which focus on profits and not on traffic - sets our company apart from the competition.


Business Experts and Tech Geeks with the Best-of-Breed Solution
Our founder, Christopher Ulrich, has been managing search campaigns since 1996. With the launch of one of the first domain resellers online, his company relied on search to grow its business. As the business evolved, search became the primary focus and was later spun-off into Direct Response Group. Since 2001, our primary focus has been paid search, as it delivers the most consistent and reliable flow of traffic for your company.

Since those early days, we have worked with the top names in the industry, designing, building and managing top search campaigns with budgets ranging from $5,000 to over $1,000,000 per campaign per month. Our focus has always been on the optimization process: how can we make you the most money at the lowest cost.

Beyond the top search optimization process available, we also bring real-world business experience to the table. Mr. Ulrich is both an attorney and the owner of multiple businesses, with more than 20 years of business experience. While search is the tool we use to help you grow your company, our role as trusted advisor cannot be understated. With the collective experience of hundreds of campaigns under our belts, we stand ready to help you truly grow your business.


Profit Driven Marketing
Too many marketers focus on branding and exposure, not results. They mark-up the media cost and make huge profits, regardless of performance. Since most media in the "real world" cannot be tracked, they generally cannot be blamed.

With search, you have transparency. We know what you spend and what results you achieve. You know whether it is working or not. We cannot hide behind budgets and reports; we need to prove ourselves with real results to continue working for you.

We know when you should have top listings and when you should not. We know the impact of moving your bids higher and lower. We know that you can make more money off of one keyword by maintaining a lower position, while another keyword demands top listings for maximum results. Unless you have experts managing your campaign, you are leaving business on the table, and overpaying for what business you do receive.


Profit Driven Marketing
In order to succeed, the right people are required to accomplish the tasks presented. DRG represents an opportunity to outsource a portion of your marketing efforts to a group of proven experts, capable of meeting and exceeding your goals. We let you focus on running your department or business, freeing you from literally hundreds of hours of work, to be performed by our team. In the end, you can achieve better results than ever before, saving not only on the direct costs of the marketing, but also in time, effort and resources by allowing us to handle these tasks effectively and successfully.


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Online Advertising Currently Used:

PPC (Pay Per Click) SEO (Natural Search) Affiliate Marketing CPA Offers
Banners Email Newsletters Email Marketing Other

Have You Outsourced Search Before?

  Pay Per Click: Currently   Previously   Never
  SEO / Natural Search: Currently   Previously   Never
  Other Online: Currently   Previously   Never

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